London-based sister act Bloom Twins, have unveiled the artistic video for their new single ‘Amnesia’. Shot in black and white, the video sees the girls performing to camera in a variety of striking outfits, delicately immersing themselves in abstract body paint as it runs across their bodies. Interspersed with reverse and slow motion shots, it’s a video that both captivates the eye and captures the imagination.
The track, to be taken from their forthcoming debut album due out later this year, is a perfect example of the girls’ “dark pop”, and serves up haunting dual vocals set against an electro backbone.
The track was produced by one of London’s best-kept secrets, Anthony Marshall. The UK songwriter, musician and producer has written with some of some of the biggest and brightest stars who have shaped today’s musical landscape. Boasting an impressive CV, he’s worked with the likes of Britney Spears, Jennifer Lopez, Pet Shop Boys and Craig David, to name a few.
Born and raised in a small town outside of Kiev in the Ukraine, 19-year-old identical twins, Sonia and Anna Kuprienko, were both classically trained, becoming accomplished musicians and singers at an early age. After uploading their debut track ‘Fahrenheit’ to YouTube in 2013 – and the girls’ signing to Select Model Management – Bloom Twins had a double impact on both music and fashion, opening the doors to profile pieces in publications such as Vogue, i-D, The Guardian, Daily Mail and The Sunday Times.
Following the release in early 2014 of a politically-charged cover version of the classic Bob Marley track ‘Get Up, Stand Up’, in sympathy with the national uprising in Ukraine, the girls were featured on BBC’s Newsnight with Jeremy Paxman, and graced the pages of the UK’s national broadsheet newspapers.
As a result, they decided to leave the political turmoil at home behind and move to London where they were able to pursue their music. The sound that has emerged is an intoxicating mix, shaped by their unusual background and perspective, crossing over several genres of music. They fuse stylish electronica with haunting melodies, delivered in their distinctive vocal style, and embellished with the sound of the flute, harmonica and piano, creating truly unique results.
Fashion titles including Vogue, Wonderland and Hunger have heralded them along with Bloom Twins being named as one of MTV’s Artist Of The Week.
Last year they played several headline shows around London and made an appearance in UNICEF’s Imagine campaign alongside Katy Perry and Will.i.am. They finished the year as the opening act for Duran Duran on their Paper Gods UK arena tour, which included a stunning performance at The O2 in London.
Duran Duran’s Nick Rhodes was so impressed by the twins that he has recorded and produced the majority of their forthcoming debut album.
Ahead of that album release, ‘Amnesia’, shows that Bloom Twins have fulfilled their early promise and are set to be one of the most exciting new artists on the pop scene.